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Express Email Marketing™ is a permission-based e-mail marketing tool that enables individuals and business owners to build and manage customer lists, create and send eye-catching emails, and monitor e-mail campaign response. Most importantly, Express Email Marketing provides the features needed to help the user comply with the latest spam laws.

Subscribers can be added individually or imported in bulk from an external file, and the subscriber lists can be segmented into interest groups and detailed demographic information to enable more granular targeting of campaigns. List management features allow the user to control all aspects of his/her subscriber list, including the creation of a sign-up form and links aimed at attracting new subscribers, and the option of ensuring that subscriber lists are permission-based by forcing confirmed opt-ins (double opt-ins).

Express Email Marketing's convenient step-by-step process helps the user design and target each campaign, which can be in the form of product promotions, newsletters or announcements based on pre-built HTML templates or user-created custom HTML. Monitoring is accomplished at several levels in real time and with rich graphical reporting: Users are provided with snapshots and detailed views of subscriber activity, campaign status, campaign effectiveness, and interest-group activity.

Express Email Marketing Features Include:

• Comprehensive subscriber list management features.
• Professionally designed e-mail templates.
• Detailed scheduling options.
• List-building tools and advice.
• Extensive campaign response reports.
• Around-the-clock customer support.
• Built-in features for anti-spam compliance.